Category Archives: New

What do you do when faced with temptation?

It’s getting cold here in Burlington, Canada, so what did I do?
I went directly to all my favourite comfort foods.
Breads, cupcakes, rich meaty meals.
And now my jeans have shrunk!
And my tummy rolls over a couple of seconds after I turn over in bed.
“What is that about??!”, I asked myself.
Aha! It’s that temptation thing again.
And then I remembered that I
actually do know how to deal with temptation

The real problem is that we get fixated on the temptation.
It is the only thing we see,
the only thing we smell, hear and even taste!
And we want it NOW!
How do you deal with THAT?

Watch the video or read the transcript below: (hint: the video is funny!)

Tips for managing temptation

Oscar Wilde said, “The only thing to do with temptation is to yield to it”, but I believe there’s another option. So here you are, it’s holiday time, the table is laden with all of your favorite foods, some of which you may have even cooked yourself, (talking about myself here again).

You really want to dive in and all you can see is that lovely delicious stuff and you can practically taste it on your tongue before you’ve eaten it. How are you not going to just yield to it as Oscar Wilde said?

When you’re in the store, or you are behind at work and you know you need to be saving money but you really want those things right in front of you. What do you do if you’re on line doing the same thing?

Here are some tips you can use.

First, breathe deeply. Breathe deeply a couple of times because you end up giving in to temptation when you act on it really quickly. If you stand back and give yourself a couple of moments to think, that can be the secret to your success.

Second, after you’ve breathed, go away from the temptation. I go into the bathroom. I sit on the toilet. (that maybe too much information). But I remember while I’m sitting on the toilet what my real goal is here. Am I working towards becoming a better person? Am I trying to lose weight? Am I getting into shape? What do I really want? Get back in touch with what is really important.

If you haven’t ever talked to yourself about what’s really important, you might want to do that before you confront the holiday temptations.

The third suggestion for resisting temptation is to go have a glass of water and think about something else. The moment will pass and that’s really, really key.

Temptation only ever happens in the moment. So if you have a couple of tips for how to forget what’s going on in front of you and think about something else, timing off to reconnect with what’s important to you, that’s going to help you with all kinds of temptations whether it’s buying, eating, or anything else you can think of.

I hope these tips have been helpful! Have a look at other Shelle’s Top Tips and enjoy the holidays.

How do you deal with temptation? You can leave your comments below.

The Motivation Triggers Behind the Scottish Referendum

On Sept 18, 2014, 85% of the Scots got off their duff, and went out to vote in a referendum on the future of their country. They had different desires, fears, unknowns to face, promises to evaluate, and over 300 years of history with Britain behind them.

Wouldn’t be interesting to look behind the positions, the emotions, etc to uncover the LAB Profile Triggers driving each side? This kind of analysis is useful to understand some of the forces driving political, social and military movements around the world.

The Yes Side used a combination:

First moving Away From the inequalities and lack of autonomy over the past. Then moving Toward the aspirations of an independent Scotland. They end with Difference and Options language to talk about the new opportunities of an independent Scotland, including oil revenues etc.

And of course, painting the pictures so that people can See compelling images.

This order is important to create movement. People who are dissatisfied have lots of emotion and energy; they are angry about the injustices they experience and want to move away from these. This is the bus stop where you can pick up them up, using Away From language: don’t want, never again, problems of the past, unacceptable, etc.

This is Push Power: Using words and images that help push people away from the things they believe are unacceptable. Here is an example where a celebrity commentator starts with a positive example to set up the Away From critique of the current UK status.

“Swedes, Norwegians and Danes remain on amicable terms; they trade, co-operate and visit each other socially any time they like. They don’t need a pompous, blustering state called Scandinavia, informing them from Stockholm how wonderful they all are, but (kind of) only really meaning Sweden.” – novelist Irvine Welsh.

If you only use Away From language several issues arise which can prevent this momentum from gaining traction. At some point people will be asking about the alternatives to the past, something to rally behind and move toward. When politicians use only Away From language, as in attack ads, they have no control over what viewers move away from. Often they just don’t vote as a result of the very negativity of attack strategies.

Following Away From words and images with Towards helps people see a desired destination. This is attractive and reassuring and creates Pull Power, pulling people to the outcome. Here is an example of both Pull and Push Power, combining Toward language while reminding people of the negative past in Away From language:

“Scotland’s Future is an exciting, informative and insightful vision of what an independent Scotland will be, without the controls, mistakes and unwanted one-size-fits-all policies of Westminster governments.” – Blair Jenkins, Chief Executive of Yes Scotland.

And of course the Yes campaign is all about selling change (Difference) and possibilities (Options). Check this Yes ad out; even the visual design is filled with Options.


Their campaign and the polls before the actual vote were convincing enough to panic all three British political parties into making last minute offerings that had never before been put on the table.

The No Campaign

The No Campaign had a different approach to ensure the votes of people who had already decided for No and more importantly to convince the undecided.

Even though their primary slogan was “Better Together”, they used Away From language fairly consistently throughout the campaign, coupled with Sameness and Difference in combinations.

Away From and Difference: for people who are afraid of change and unknowns. “Why would you take a chance with no guarantees and risk your pension?” This is from a video ad from the “Better Together” campaign:

 “I will not be gambling with my children’s future.”

This is from the controversial ad showing a Mum thinking about the referendum.

And of course appealing to people who want things to stay the same; the Sameness Pattern. Here’s an ad that shows all these patterns:

No thanks

The No Campaign also encouraged people to be External (needing outside guidance), by having economists and other authorities clearly state the dangers of independence.

The Scottish people will take a “massive risk” with their economic future if they vote for independence, former chancellor, and leader of the No campaign, Alistair Darling has warned.

In an interview with the Observer, Darling says that if the Scots vote to leave the 300-year-old union and then keep sterling, adopt their own currency, or join the euro, the country will be plunged into unparalleled economic uncertainty.

“The downsides are immense, the risks are amazing, the uncertainties I just don’t think are worth gambling on, Darling said.”There are times when you should gamble and there are times when you shouldn’t.”*

*From The Guardian:

We know the end of the story: 55.3% No, 44.7% Yes. This tells us that moving Away From the risks and uncertainties was more popular, but only by a little over 10%.

And perhaps there will be change after all, if the British politicians keep their last minute promises for more devolution of powers.

I was so impressed with the civility of this campaign! An inspiration to dysfunctional democracies everywhere.

The Power of Commitment

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Have you ever noticed that some people keep on succeeding
while others have great ideas
but nothing happens with them in the end?

Do you know people who SAY they will do something
and then put it off
Do YOU do this?

But do you know what that seemingly small decision reveals about you? Continue reading

Releasing Post-Tramatic Stress Disorder

My friend Steve Andreas, the well-known NLP developer and trainer has an amazing video program that I want to share with you.

You have probably been hearing a lot about PTSD lately, particularly with regards to returning soldiers and other front-line workers who deal with violent events. PTSD happens when people experience an unexpected or shattering event that continues to have a serious effect on them, long after any physical danger involved has passed.

It’s a disaster that is more and more prevalent. You’ve seen the news; our war veterans are taking their own lives (4 in the last 2 weeks alone in Canada!!), unable to deal with the effects of their war experiences. Those who seek treatment learn that it can take months, sometimes years to see results. And in many places, the military just dismisses these soldiers as “unfit for duty”, with no further help or compensation. (I am SHOCKED by this!)

But there are effective treatments —- and that is why I think it is important to send you this.

Steve Andreas uses NLP methods to transform PTSD symptoms in hours.

In this video program, you’ll see how to help someone resolve flashbacks, nightmares, rages, grief, perfectionism, anxiety, hyper-vigilance, and the internal critical voices that trigger many of these – as well as work with the impact of these problems on relationships at home and at work.

Click here to learn more about this program. Just check it out. Steve has put together an amazing program, that anyone can learn from.

Do you know anyone who could benefit from Steve’s video program “Releasing PTSD”?  Please feel free to share this email.

I hope it makes a difference in your life or in the life of someone you love.

Do you hate setting goals?

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You have probably read, heard, and seen lots of information about the benefits of setting goals. Maybe you have even created a vision board and achieved the things you visualized.

Most people don’t set goals — and for a very good reason! 

Most goal-setting processes don’t work.

Years ago when I started teaching the NLP Outcome Strategy in companies, people would come up to me, months or years later and whisper in my ear: “I tried that goal process. It didn’t work. I don’t know why.”

This got me to thinking! How many times have I set an intention, visualized it, wrote it down, worked toward it but never achieved it? For each year for about 15 years I set the goal of achieving a certain weight. Have you seen me lately :-)?

So what is the issue that plagues so many people? It is not usually a problem of knowledge or skill — if you only needed to find out how to do something to be successful, most people would accomplish what they wanted.

Did you know that over 40% of the population are not motivated by goals? Motivation is the problem!  

I am not even talking about whether a specific goal is motivating or not. If setting and working diligently to achieve specific, measurable, achievable, realistic, ecological goals makes you want to stick your finger down your throat, you are not alone.

A few years ago, I created a short audio program called Wishing, Wanting and Achieving to help people figure out their own success strategies.

Maybe you need something other than goals to help you succeed!   

Click here

 to listen to Wishing Wanting and Achieving!

 Please let me know what you think of this program, [email protected] 

 I wish you much happiness, health and success Shelle!


ps. Looking for a speaker for your event?  click here  .   

pps. Here are some useful links.

Some holiday gift ideas recommended by Shelle

Can you believe that it’s December already?  I’ve just gotten home from a whirlwind tour:

  • London to the NLP Conference where we launched our new NLP book: Innovations in NLP for Challenging Times (see below – the book answers the question: What’s new in NLP?)
  • Geneva to work with my clients at CERN (European Nuclear Research Centre)
  • Warsaw for the first time  to deliver “Sales and Marketing in the New Reality” for Igor at Neurointelgenja where I met some great people
  • a couple of days with my love in a spa in a secret location outside of Berlin
  • Toronto to attend the Canadian Speakers annual convention. I was telling my friend Rhonda that this was a really fun convention. She replied: “That’s because you are not responsible for anything this year!” How true.

Whew! Now I’m back home working on our new technology project, using LAB Profile and email. Stay tuned for more information.

Here are some novel gift ideas that you may like for the holidays!       

1. My new HusbandMotivator™ iPhone app –
only 99cents      

A great gift for your friends and family to introduce the LAB Profile® or for people who like my book Words That Change Minds.     

This is the NEWEST LAB Profile® practical application! 

You can get it in the App Store.   

2. Check out the NEW Innovations in NLP book. 

I am really proud of this book.  I co-edited it with Michael Hall, another well-known NLP trainer and author. It’s a collaboration with 24 NLP specialists from around the world, presenting what’s new in NLP. 

Each chapter describes a new model or application and contains step-by-step instructions or a case study on how and when to apply it.   

For NLP people it provides, in my opinion, an outstanding collection of new tools and ideas to take their practice forward.  

Contributors include: myself, L Michael Hall – Meta States: Modelling Self-Reflexive Consciousness Charles Faulkner – Modeling Market Wizards: Revealing the Methods of Outstanding Traders and Investors Robert Dilts – Success Factor Modelling: The Secrets of Entrepreneurial Leadership Ian McDermott – NLP Coaching, Nick Kemp – Provocative Change Works, Kris and Tim Hallbom – Empowing beliefs about Money and Wealth, Penny Tompkins and James Lawley – the latest in Symbolic Modelling and many, many more. 

We are all donating the proceeds to the NLP Research and Recognition Project.     

For the UK & Europe – it’s available now! (Free shipping to a single UK address; rates vary to other international addresses) Available Now! 

The paperback version will be available mid January 2012 in North America.   

If you are in North America, you can pre-order your copy today – through the following websites: (Free shipping to a single canadian address) (Free shipping to a single USA address; rates vary to other international addresses) 

The kindle version is available on:

3. Special holiday deal on my Make me with Everything Package. (PaperBack Books and CDs only)   

This is the best deal ever! Order it here   

Now – free shipping to anywhere in the world! (until December 16th!)

Now – Comes with a free Shelle Tote Bag – while quantities last.

If you live outside Canada — order right away to get it for the holidays!

 You can order it here  

 4. LAB Profile Consultant/Trainer Certification – only 5 iPads Left! 

We have 5 iPad’s left to give away to the next 5 people who register for the 10 day Option. If you want to come to the program, I suggest you register now and get your own iPad 2.     

Just make the deposit to reserve your place. 

Register Here  

Whew! Those are some ideas for the holidays.  

Hope you are enjoying December. 

Best wishes,


ps. If you’d to engage me as a speaker for your event, please  click here  .   

pps. To learn more, read some articles and find out how you can use the LAB Profile® to transform your communication, check out:  

I’d also appreciate your help on my Facebook page.

Please click like on the link below:!/pages/Shelle-Rose-Charvet/73535352403

Canadian HusbandMotivator™ App goes viral!

Shelle Rose Charvet
+ 1-905-639-6468
[email protected]

BURLINGTON, ONTARIO, Nov. 11, 2011 – The new HusbandMotivator™ App is a Canadian Success Story.

Featured on NBC, CBS, CNBC, ABC and FOX, all week.

Shelle Rose Charvet, creator of this app says: “The news media went wild — they made the weirdest comments. And it went viral on Twitter.”

The HusbandMotivator™ App gives you tips, hints – and a simple script to read to make your requests touch all the right buttons to persuade your husband to do what you want.

The new app uses the latest Artificial Intelligence tools to identify the psychological triggers that will move your husband to take action.

“HusbandMotivator™ can help improve your relationship and solve problems with your man. Now you can change your husband’s behavior – without nagging. Is this the best wedding gift you never got?” said Shelle Rose Charvet, a linguistics expert and Founder of Weongozi, ( the company that developed the HusbandMotivator App.

“The surprising thing is that most people don’t know what motivates their soul mate.

“Most women don’t realize that men have different motivations for different situations. That’s why it is so hard to get your husband to do something. When you finally think you have him figured out and try one tactic, you find it doesn’t work because he has different motivations for different activities or problems. That’s why we designed this app so you can use it over and over. It’s the no-nagging solution,” she said.

The company is developing a series of technology-based tools to solve communications issues in the workplace.

“Our products help you understand how others get motivated, think, and make decisions so you can live your life better,” she said.

With HusbandMotivator™, motivating your man to complete a honey do list is as easy as 1-2-3:

1. Answer four short questions about your husband

2. You’ll discover the hidden triggers that motivate him

3. Read the exact words to say from a customized script that motivates your man

HusbandMotivator™ can help improve your relationship in these areas:

Household chores, such as home repairs, car repairs, housework, chores, deciding what needs to be done and lawn and garden tasks

  • Family issues, involving child care, family time, disciplining children, children’s sports and activities and fun time together
  • Intimacy in marriage including sex, talking about problems, our relationship, spending time together and having fun together
  • Money, including money management, investing, retirement planning, major purchases, minor purchases, spending and saving
  • Work, including career choice, getting a job, work issues, career advancement and communication at work
  • Health, including work/life balance, exercise, eating habits, stress management, seeing a doctor and taking care of himself
  • Activities, such as leisure time, choice of restaurants, sports, shopping, vacation, cultural events and movies

The program is easy to use and can be set up in as little as 30 seconds.

“Although the language we use to describe the product is humorous, the psychological concepts behind the product are steeped in research,” said Charvet. “That’s what our company helps you do: Live better by understanding better. And have fun doing it.”

HusbandMotivator™ and other Weongozi products are based on Computational Linguistics (a field of Artificial Intelligence), leading-edge psychology, and Psycho-Linguistics.

To order the product, go to the App Store.

About Weongozi

Weongozi (pronounced we-on-GO-zee), founded in 2010, is the culmination of decades of experience in Computational Linguistics, Psychology, Psycho-Linguistics, and Computer Science.

When it comes to improving understanding, we practice what we preach — Weongozi has teams in North America and Europe, speaking three different languages.

Founder and CEO Shelle Rose Charvet is an expert in below-conscious communication; what drives people to do (or not do) things, outside of their awareness. People and organizations seek her out for solutions to marketing, sales, negotiation and team management challenges. Her specialties include Neuro-Linguistic Programming (NLP) and the LAB Profile®, a psycho-linguistic tool for uncovering how people get motivated, how they think and make decisions.

Author of the international bestseller, Words That Change Minds: Mastering the Language of Influence, Shelle is a Certified Trainer of NLP. She is also a Certified Speaking Professional from the Global Speakers Federation and a Certified Life Skills Coach since 1983.

Technology Director Dr. Michael Tschichholz is deputy head of the Competence Center for Electronic Government and Applications (ELAN) at Fraunhofer-Institute FOKUS in Berlin.

He leads international projects in Germany and Europe to help governments adopt new technology platforms, a field known as eGovernment. His Ph.D. is in Computer Science from the Technical University of Berlin.

Weongozi works in partnership with DFKI, the German Institute for Artificial Intelligence and yocoy, app developers par excellence.


My brand new funny video

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I have just posted my brand new speaker video with some of the funniest clips that I have ever done. Please check it out and let me know what think.


p.s. If you would like to have me speak your organization after you have seen this, please let me know! [email protected]