Category Archives: Motivation Triggers

The Language of Trump & Kim

Reading what Trump and Kim each said about their meeting, it occurred to me that they were using typical LAB Profile® Trigger Language.

Trump uses Toward language and Kim uses Away From language.
Take a look for yourself, from the New York Times:

“I feel really great,” Mr. Trump said. “It’s going to be a great discussion and, I think, tremendous success. I think it’s going to be really successful, and I think we will have a terrific relationship. I have no doubt.”

Mr. Kim said: “It was not easy to get here. The past worked as fetters on our limbs, and the old prejudices and practices worked as obstacles on our way forward. But we overcame all of them, and we are here today.

And then later, as the two leaders reconvened with top aides, Mr. Trump declared of the nuclear impasse, “Working together, we will get it taken care of.”

Mr. Kim responded, “There will be challenges ahead, but we will work with Trump.”

Trump mainly uses language indicating what he wants to gain, achieve or get. This is Toward language.
Kim mainly uses language indicating what was a problem, an obstacle or things to be solved/avoided/prevented. This is Away From language.

What this means, as they go forward, is that even when they are talking about the same things, they are each moving in different directions, one trying to get something and the other wanting to prevent something from happening.

Let’s see what happens next.
Please leave your comments below!

4 Anti-dotes to stop you from giving up

As we head into 2018 many people are doing their annual planning, goal-setting activities. (Notice I didn’t say resolutions – be it resolved that….. bleh!)

A lot people I know confess to being way too busy and that shows up by not keeping their own commitments to themselves and to others!


Here are 4 anti-dotes to giving up to help you achieve what is important to you!

  1. Say-Do Principle: If you want to have long term credibility with others, apply the Say-Do Principle.

Only say you will do something if you ARE going to do it, WHEN you said you would. Hold your breath and count to 10 before spouting any ill thought-out sentences that others will take as a commitment on your part.

Make this a rule that you follow. If you have to miss a deadline, communicate a new deadline as soon as possible. This will earn you much respect and trust from everyone you care about.

  1. Detail/Big Picture: One of the most important gifts you can give yourself if you want to be successful, is to identify where to place your attention. Often people get lost in the detail when trying to make a decision and lose sight of the larger stakes.

Recently someone I know was stuck about deciding whether to take a job that would mean a move to a region where she wanted to live, because her husband had not yet found a job in this region.  She was bogged down in the logistical details, forgetting that they had decided as a couple that the big goal was to live in the new region.

When she and her husband zoomed out to the big picture, and their overall goal, her next steps were obvious. Take the job! Interestingly when she kept her commitment to their goal, her husband was offered a job almost immediately after she said yes.

  1. Options/Procedures: When people are focused on options, alternatives and possibilities, they have big struggles completing commitments. We call this the Options Pattern from the Language and Behavior Profile (LAB Profile). These folks tend to be very creative but often do not follow through on what they say they are going to do.

If someone has a preference for a step by process when they do things, what we call a Procedures Pattern, they are more likely to follow through with their commitments. In fact, when you hear Procedure language, such as “the next step, then, after that, process, how to get to the end goal”, etc., it may actually indicate that the person IS committed to doing what they said they would do.

To improve your ability to follow through and actually do what you committed to doing, get yourself into a more Procedures mode. An easy way to do this is to schedule WHEN you will do the steps needed to fulfill your commitment right in your calendar. And be a slave to your calendar. Ok, not really a slave as such — but use your calendar to guide your actual work activities, and not only your appointments with others.

  1. Delegate: If you still suck at doing what you said you were going to do; hire someone and give them the task. I do this in my work by hiring freelancers on elance.com to do many of the tasks I don’t have time for. Obviously, if your commitment was about making time for looooove with your partner, delegating this task may lead to some undesired consequences. J

The Power of Commitment

When you only SAY the things you will actually DO, suddenly you have a super power! Others trust you and treat you with respect. You get the things you want from life because you have made the commitment to do what is needed, when you said you would.

A simple commitment: Say-Do, and create whatever you want!

Comments welcome!

How to stay calm when dealing with your family

The holidays are near. Family time! Can you cope? Want some easy tips manage your stress and emotions? Have a look at this and let me know what you think. (But no comments on my hair please !)

The Language of the First Debate

What is really behind the candidates’ statements in the first US Presidential debate of 2016? While analyses have been made about who won, who fell into the other’s trap etc., I was curious clinton-trump-1st-debateabout who was using which Motivation Triggers™ and how effective they were. Were they able to use words that change minds, and if so who’s?

Motivation Triggers™ describe what motivates people, how they think, how they make decisions and how they act. They show up, hidden inside the words people use, and in their behaviour.

Here are the Motivation Triggers™ that our patented software, Libretta®, scientifically measures:

Toward Motivation Trigger™

People who have a Toward Motivation Trigger™ need a goal to be motivated. They want to achieve something and focus on where they are heading.

Away From Motivation Trigger™

When people have an Away From Motivation Trigger™, they easily notice what is wrong or should be prevented and avoided. They are motivated to get away from the things that bother them.

Internal Motivation Trigger™

People who have an Internal Motivation Trigger™ decide for themselves, based on what is important to them. They tend to reject ideas when told what to do.

External Motivation Trigger™

People who have an External Motivation Trigger™ are motivated when they are appreciated, recognized and get feedback. When making decisions they are influenced by outside people or information.

Options Motivation Trigger™

People who have an Options Motivation Trigger™ love having lots of choices and alternatives. They start things and often then start another something else, instead of completing the first activity.

Procedures Motivation Trigger™

People who have a Procedures Motivation Trigger™ prefer to follow a step by step process and often believe there is a “right” way to do things. Without a procedure they may get stuck. When they start something, they are driven to finish it.

Using the transcript from the first presidential debate in 2016 I ran each candidate’s statements, topic by topic through the Libretta® analysis.

Donald Trump used mainly Away From language when he spoke about the following topics:
the economy, trade deals, government regulations and cutting taxes. He recognizes what the issues are without focusing on solutions or goals to be met.

When talking about jobs he uses Toward language mentioning that he wants to “create tremendous jobs”, but this is a relatively rare use of Toward language compared to the number of times he used Away From and Internal language.

This indicates that he is much more concerned with problems, things he does not like and the strategies that he does not approve of. The language he uses resonates with people who are angry and upset about unemployment, and economic disparity. They respond well to someone who matches their level of anger and frustration, which Donald Trump clearly does.

Hillary Clinton, in her opening statement used more Toward and Internal language, talking about what she wanted to achieve and the goals she thought were important.

When criticizing Donald Trump, she used Away From and internal language fairly consistently and, particularly when she attacked his attitudes actions and behaviors. Her main Motivation Trigger™ was Internal – speaking from her point of view about what she thought was important for the country, but not in problem terms (Away From) nor about moving toward goals (Toward).

She finished the evening with Toward and Internal language in her closing statement, again speaking to what would be important for her to achieve during her presidency.

When Hillary Clinton used Away From language it was mostly directed at Donald Trump, and only rarely directed at issues that need to be solved. For her to attract people who respond well to Away From language, she would need to express more of the outrage at the issues that are faced by Americans who have not yet decided to vote for her and talk about how people are suffering.

This is the strategy that Barack Obama used in his “yes we can” speech. With the exception of that tagline the vast majority of his speech was identified to be in away from language.

To attract some of the Donald Trump supporters or the undecided voters, Ms. Clinton might consider switching the direction of her language (she can still say the same messages) from Toward to Away From for these particular audiences. Being selective about the language patterns per audience what would help her attract some of those undecided and some of the weaker Donald Trump supporters.

Let’s see what happens!
Please let me know what you think.
For more information on my Libretta® software: go to www.weongozi.com