LAB Profile Practical Applications

Here are some examples of the LAB Profile applications many of us have created over the years:


  • Marketing Research:  Since these patterns vary by Context, several methodologies have been developed to empirically determine the different below-conscious motivations customers have for competing products and services.  This is used to create whole mass communication strategies.
  • Coaching:  I developed a methodology using the LAB Profile called Conversational Coaching, whereby the coach elicits conversationally the LAB Profile patterns of the present and desired state and casually overlaps the Influencing Language to enable the client to experience the desired state and develop his or her own solutions.
  • Training for Behavior Change:  Using the LAB Profile you can choose activities which will create the desired behavior changes for any target group, first by decoding the Motivation Patterns for the group and then understanding which LAB Profile patterns are addressed by any given activity.
  • People Management:  You can train managers to identify the LAB Profile Patterns and thereby the strengths of their team members, so they can adjust assignments to suit what staff members naturally do best at work.
  • Recruitment:  You can do a LAB Profile for a position and corporate culture to create an advertisement that will be irresistible to those who fit and turn off those who do not fit.  You can screen the selected short-listed candidates to find the best match.  (Note:  The LAB Profile does not measure skills, knowledge or attitude; rather it measures whether the person has the Motivation Traits and Internal Processing to fit the tasks and the environment;  in other words "fit".)
  • Skills Training: Learning the LAB Profile will enable people to develop finely-tuned abilities in the following areas:  Influencing & Persuading, Negotiating, Leadership, Conflict Resolution, Sales and Customer Service.
  • Consulting and Problem-Solving:  I developed an easy to use LAB Profile methodology to diagnose and develop solutions to any communication problem.  This is a favourite amongst business leaders and consultants.
  • Implementing Organizational Change: You can diagnose the present and desired organizational cultures in LAB Profile terms and determine the appropriate change methodology for maximum sustainable results.
  • Team Building:  When you do a team LAB Profile, you can determine the team's strengths and weaknesses with regards to their mandate.  You can also identify communication patterns within the team and between this team and others, as well as determine the patterns of the next peson to add to the team.
  • Teaching and Learning:  Teachers and students can easily identify the LAB Profile Patterns which facilitate or cause difficulties in learning for individuals and whole groups.  Minor adjustments can then be made to the teaching/learning methodology to correct any problems.  I gave a workshop to the National Indian Education Conference in Canada (for teachers on Native Indian Reservations) on how to prevent drop-outs using this methodology.
  • Modelling:  The LAB Profile Patterns can be used to decode any strategy or any skill, simply by identifying the behaviors (internal and external) used.  This is an essential part of the modelling which demonstrates this methodology to help students with their modelling project.