Shelle Rose Charvet’s international bestselling book Words That Change Minds introduced the LAB Profile Motivation and Working Patterns which describe how people get motivated, what they think about, what will make them do or not do anything. She described each pattern individually and gave many examples of what they are and how to use them in communication and persuasion challenges.
But……
The problem is that people and groups of people are much more complex than we would like to believe. They simply do not run one pattern at a time. They are using complex sequences of combination patterns when they make decisions about what they will buy, what they will decide and what they will or will not do.
Here is what you will get from the program:
Consultants, trainers and coaches will be able to:
- Envision new business opportunities to take their business to a whole new level
- Learn advanced coaching methodologies to help clients shift into their own success strategies
- Create marketing materials to attract more customers
- Solve the most difficult and ambiguous communication situations
- Make compelling presentations to even the most skeptical audiences
- Master the Language of Influence for any situation
- Understand the Below-Conscious Trigger Combinations that make customers buy and how they work
- Create communication strategies that reach into people’s minds and hearts
- Predict and influence behavior with individuals, teams and mass communication challenges
- Know exactly what language to use – or avoid – to motivate and inspire
- Know how to develop the right approach to lead your key teams and employees
- Build high performance teams
- Design learning programs that actually change behavior
- Enhance your facilitation skills to handle even the most challenging groups
- Differentiate yourself in a market full of coaches, consultants and trainers
- Master the LAB Profile Patterns to manage conversations, strategic meetings and high stakes negotiations
- Diagnose corporate & team culture to introduce change, and make it stick
Program Outline
Day 1: LAB Profile Pattern Review, Introduction to decoding people’s language into LAB Profile Patterns
Day 2: Predicting Behavior from Pattern Combinations, Attracting Individuals with Language
Day 3: Presenting with Charisma: Using the LAB Profile for any audience
Day 4: Decoding complex experiences from conversations and media to understanding how to reach individuals and groups
Day 5: LAB Profile market research techniques and communication strategy development
Weekend off
Day 6: Advanced Group Facilitation & Presentation skills, Dynamic Questions and Answers
Day 7: Team Building and Corporate Culture Diagnosis for Change Strategies
Day 8: Conversational Coaching and Individual Presentations
Day 9: Sales, Customer Service Training and Consulting
Day 10: Integration, Preparing the Future and Celebration
Program Highlights!
The LAB Profile enables you to understand, predict and influence people’s behavior.
In this advanced program you will develop the skills to
- teach persuasion skills to others,
- solve the most difficult and ambiguous communication problems
- create highly effective mass communication strategies
- find the open door for your coaching clients
- recruit the right people and know what they need to perform at their best
- lead high performance teams
- diagnose corporate & team culture to introduce change, and make it stick
- dramatically increase sales and decrease the sales cycle time
- deliver charismatic presentations to move your audiences and get them to act
- read individuals & groups quickly and know how to get them back on track
You will learn the following Advanced LAB Profile Skills
Identify When and How People Change – Motivation shifts from situation to situation. Learn how to detect and work with multiple Contexts for marketing, sales, leadership and coaching.
Pattern Mastery – Hear the LAB Profile Patterns in conversation, see them in the media, work with them, all without having to ask the standard questions.
Predicting Behavior from Combination Patterns – Finally a way to decode the complex nature of human motivation to truly understand a person or a whole team.
Default Patterns – If you can’t do the LAB Profile market research, what can you deduce about Motivation Triggers for types of situations and relationships.
Decoding Language – Learn how uncover the hidden levels of meaning whenever someone speaks to you, when you read, when you see what is happening non-verbally.
Influencing Language – Know exactly what language to use, or avoid to motivate and inspire!
Rigourous, empirical and scientific methodology – Apply a rational approach to irrational human beings…. and get results!
Conversational Profiling – Determine and test someone’s LAB Profile during a conversation to find out their key Motivation Triggers and Internal Processing
LAB Profile Market Researching – Use a specialized focus group technique to elicit the motivations of an entire group to create strategic communication to move them to action.
LAB Profile Consultant/Trainer Certification Benefits
Permission to train the LAB Profile Practitioner and Master Practitioner programs- Wholesale prices on these books/manuals/CD's below to resell (available in English & French)
- Customizable Personal and Career Report templates (available in English)
- Customizable Excel spreadsheets for group LAB Profiles (available in English)
- Profiling Sheets (available in English, French and Spanish)
- Powerpoint slides for presenting and training (available in English, French and Spanish)
- The LAB Profile Learning Manual (available in English, French, Spanish, German)
- Information on the newest LAB Profile tools
- Standards for LAB profile Practitioner and Master Practitioner Programs
- You can also purchase LAB Profile Practioner and Master Practitioner Certificates for a small fee signed by Shelle and yourself for your own participants.
Consultant / Trainer / Leader / Coaching Applications
Recruitment and Selection – Profile a position for “fit”, motivation and attitude, attract only the right people, choose the best candidate who will love their job.
Leadership Strategies – know how to inspire and lead a group based on what motivates them.
Corporate Problem-Solving – Decode difficult communication and persuasion challenges and develop motivating solutions
Influencing and Persuasion Learning Programs – Develop a unique curriculum to teach your clients the most advanced persuasion skills
Conversational Coaching© – Learn Shelle Rose Charvet’s bestselling informal coaching model to help your coaching clients ease into their own success strategies.
Implementing Corporate Change – Change is difficult. Develop the correct “Language of Change” to reduce resistance and get buy-in when it counts, in organizations and teams.
Advanced LAB Profile tools – Try out on-line profiling for individuals, large groups, and modelling excellence.
Irresistible Presentations – Meet your audience at their bus stop. Take them on your journey to your destination.
Certification Requirements
Before attending the 10 day program:
Please make sure you have read Words That Change Minds and that you know how to conduct a LAB Profile Interview.
To purchase the book and the Companion MP3 program click here
To purchase the book and the Companion CD program click here
During the Program:
You will have 2 assignments.
The first one will be a LAB Profile Pattern knowledge assignment.
The second assignment is a presentation using the LAB Profile in a business context.
Specific instructions for both assignments will be given to you during the program.
Certification Standards:
The LAB Profile Consultant/Trainer Certification has an international reputation as being of the highest quality of learning. Graduates of this program are respected for their high level of skill, abilities and ethics. To this end, each of our graduates know how to do the following:
1. Candidate can profile a person accurately and give behavioural feedback regarding that person’s Patterns.
2. Candidate knows all of the LAB Profile Patterns by name, can behaviourally describe each Pattern and give real life examples for each Pattern, and knows the Influencing Language for each Pattern.
3. Candidate can recognize LAB Profile Patterns from conversations, videos, recorded audio conversations, other conversations, behaviour and written text.
4. Candidate can elicit Patterns in conversation and respond with the appropriate Influencing Language. Candidate notices when she/he is using inappropriate Influencing Language with a subject and can switch to appropriate Influencing Language.
5. Candidate can recognize Contexts from a subject’s conversation and knows when the subject has switched Contexts.
6. Candidate can adapt the LAB Profile questions for different Contexts while respecting the integrity of the question.
7. Candidate can make a professional presentation on the LAB Profile or a LAB Profile Pattern, illustrating its use in a specific Context for a specific audience.
8. Candidate demonstrates a skilled respect for the individual and / or group she/he is working with and the system/family/organization to which the “client” belongs.
Integration Groups
To advance your learning, highly skilled Coaches will facilitate your Integration Group at the end of the training day. You will be with a small group where you can begin to process your learning, ask questions and benefit from others’ experience.
