Day 4: Decoding complex experiences from conversations and media to understanding how to reach individuals and groups
Day 5: LAB Profile market research techniques and communication strategy development
Shelle and Chris will be accompanied by a group of experienced LAB Profile Graduates who will be the coaches for the end of day Integration Groups. In these small groups you will be able to process your learning for the day, ask questions and prepare for the applications you are interested in.
Meet Shelle Rose Charvet:
Expert on influencing & persuasion
Shelle Rose Charvet is known world-wide as a pioneer in using the LAB Profile to understand and influence below-conscious motivations. Her first book on the subject Words That Change Minds: Mastering the Language of Influence is an international bestseller and is now available in many languages.
She helps organizations around Canada, the US, Mexico and all over Europe solve their most difficult communication challenges.
Recent Projects
For a highly successful mutual fund company, Shelle researched the below-conscious triggers of their high value clients in the very sensitive area concerning their decisions on retirement investments, designed their sales process to match how the customers decide, helped with branding, slogan development and website design. They report dramatically increased closing rates and overall sales.
For a large company, manufacturing foam seats for cars & airplanes, with plants in Canada, US, Europe and Latin America she delivered multi-session Customer Service and Labour Negotiation training in St. Louis for 5 plants. They saved $300,000 US after 1st session of customer service training and much more after that. They secured the 1st 5 year contract with the union in the history of the company.
For an international enterprise software firm based in Stockholm and Minnesota, Shelle is currently training the marketing department to imbed Influencing Language into their direct marketing initiatives for manufacturing, government services in several countries and languages.
Shelle is bilingual in English and French and can work in Spanish and has basic knowledge of German. She is currently working around North America and Europe on marketing, positioning and persuasion issues.
Shelle has earned the highly coveted international designation of Certified Speaking Professional and is the 2009 President of the Canadian Association of Professional Speakers. She is a Certified Trainer of Neuro-linguistic Programming (NLP), and was the founding President of the Canadian Association of NLP.
She is also a media commentator and columnist, most recently on the emotional impact of language in election and advertising campaigns. Video clips of recent national television interviews are available on her website.
Meet Christopher J. Herbert
Christopher J. Herbert is an expert in understanding public opinion and consumer behavior. As president of the Insight Group/Focused Thinking®, he has over 25 years experience conducting public opinion and market research throughout North America. In addition to his work for some of the world's most well-known brands, Chris has entensive experience working to understand public attitudes on a wide variety of issues, issues that can often be quite divisive in the communities they affect.
"I loved Chris Herbert's magic the first time round - it was insightful, thought-provoking and
pragmatic. The second time round (experiencing it as a coach), it just got better and better!"
Kamaljeet Pentreath, UK
Chris was a participant in the first class certified by Shelle in 1998, served as a Coach in 1999, and has taught the Marketing Research, Mass Communication, and Advanced LAB Profile Skills section of the program since 2002. He is an engaging trainer who uses a wide range of very diverse examples to help participants understand that the LAB Profile patterns are virtually everywhere around us.
"It was a pleasure to work with Chris Herbert and to learn from a Master. I redesigned my notepaper
and office logo after attending your presentation last year. I got a great buzz form the notion that you could identify your audience through the language you used and went about redesigning our message. I have received some great reaction from clients and hopefully this will grow. I think that I learnt the overview concept last year, whereas this year as a coach I picked up on the detail and now plan to revisit my website to make the presentation even more powerful. I can only thank you for the opportunity to see you presenting and to see practical evidence of how powerful the LAB Profile tools are when used in different contexts. I would love to see this stuff get exposed to a wider audience, and hopefully I will be part of that process."
John Bourke, Ireland
Chris completed his NLP practitioner and master practitioner certifications with NLP Comprehensive in Colorado and has completed a variety of additional NLP training work with such teachers as Michael Grinder and Lara Ewing.
"I am a huge fan of Chris Herbert's section of the training. Chris has shown me the wide variety of
other places where I can use the LAB Profile; in particular, the marketing field. After I got bored working in the HR/People development business, I made a career change so I could more fully put into practice what Chris teaches. This is practical LAB Profile knowledge that I can use for years to come."
Wim Thielemans, Belgium
"I enjoyed the two days with Chris Herbert - excellent presentation - which opened lots of possibilities that I had not even dreamed of (for example, the use of the LAB Profile in market research). Thank you for the well-organized and very practical training!"
