Shelle Rose Charvet’s international bestselling book Words That Change Minds introduced the LAB Profile Motivation and Working Patterns which describe how people get motivated, what they think about, what will make them do or not do anything. She described each pattern individually and gave many examples of what they are and how to use them in communication and persuasion challenges.
But……
The problem is that people and groups of people are much more complex than we would like to believe. They simply do not run one pattern at a time. They are using complex sequences of combination patterns when they make decisions about what they will buy, what they will decide and what they will or will not do.
This is why Shelle developed this advanced 5 day program. Here is what you will get from the program:
Business leaders will:
- Create communication strategies that reach into employee and customer minds and hearts
- Recognize the Below-Conscious Trigger Combinations that make people do what they do
- Understand, predict and influence behavior with individuals and teams
- Reduce resistance and increase buy-in to organizational change
- Know exactly what language to use – or avoid – to motivate and inspire
- Solve the most difficult and ambiguous communication situations
- Master the Language of Influence for any situation
- Make convincing presentations to even the most skeptical audiences
- Enhance your leadership style to save time and increase organizational performance
- Know how to develop the right approach to lead your key teams and employees
Program Outline
Day 1: LAB Profile Pattern Review, Introduction to decoding people’s language into LAB Profile Patterns
Day 2: Predicting Behavior from Pattern Combinations, Attracting Individuals with Language
Day 3: Presenting with Charisma: Using the LAB Profile for any audience
Day 4: Decoding complex experiences from conversations and media to understanding how to reach individuals and groups
Day 5: LAB Profile market research techniques and communication strategy development
Integration Groups
To advance your learning, highly skilled Coaches will facilitate your Integration Group at the end of the training day. You will be with a small group where you can begin to process your learning, ask questions and benefit from others’ experience.
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