Shelle Rose Charvet’s international bestselling book Words That Change Minds introduced the LAB Profile Motivation and Working Patterns which describe how people get motivated, what they think about, what will make them do or not do anything. She described each pattern individually and gave many examples of what they are and how to use them in communication and persuasion challenges.
But……
The problem is that people and groups of people are much more complex than we would like to believe. They simply do not run one pattern at a time. They are using complex sequences of combination patterns when they make decisions about what they will buy, what they will decide and what they will or will not do.
This is why Shelle developed this advanced 5 day program. Here is what you will get from the program:
Marketing Professionals will:
- Understand the Below-Conscious Trigger Combinations that make customers buy and how they work
- Create communication strategies that reach into customers minds and hearts
- Predict and influence behavior with individuals, teams and mass communication challenges
- Know what language to use to increase response rates and attract more customers
- Be able to shape branding for your customers by the decoding the essential qualities they offer their customers
- Master the Language of Influence for any situation
- Make compelling presentations to even the most skeptical audiences
- Solve the most difficult and ambiguous communication situations
Program Outline
Day 1: LAB Profile Pattern Review, Introduction to decoding people’s language into LAB Profile Patterns
Day 2: Predicting Behavior from Pattern Combinations, Attracting Individuals with Language
Day 3: Presenting with Charisma: Using the LAB Profile for any audience
Day 4: Decoding complex experiences from in person interviews and mass media
Day 5: LAB Profile Market Research techniques and communication strategy development
Integration Groups
To advance your learning, highly skilled Coaches will facilitate your Integration Group at the end of the training day. You will be with a small group where you can begin to process your learning, ask questions and benefit from others’ experience. |
