What is the LAB Profile®?
Are you ready for a leap in…
Your professional skills? Your revenue?
You ability to help people change and grow?
Marketing Professional
HR Professional
Business Leaders
Integration Groups
Hotel Information and Pricing
Travel Information
General Information
July 30th to August 3rd, 2012, Burlington, Ontario, Canada
(near Toronto, Ontario, Canada)
$3,197.00 US EARLY REGISTRATION SPECIAL*
ONLINE APPLICATION FORM- Click here
Full Registration Payment – Click here | $1,000 US deposit** – Click here
*Special registration fee of $3,197.00 US (SAVINGS OF $200 US)
Valid until April 30, 2012 – after this date full registration fee of $3,397.00 US will apply. Registration fee is for program information and materials only.
**A deposit of $1,000 US can be paid online – full balance of registration fee payable no later than June 30th, 2012
Shelle Rose Charvet’s international bestselling book Words That Change Minds introduced the LAB Profile® Motivation and Working Patterns which describe how people get motivated, what they think about, what will make them do or not do anything. She described each pattern individually and gave many examples of what they are and how to use them in communication and persuasion challenges.
But……
The problem is that people and groups of people are much more complex than we would like to believe. They simply do not run one pattern at a time. They are using complex sequences of combination patterns when they make decisions about what they will buy, what they will decide and what they will or will not do.
This is why Shelle developed this advanced 5 day program.
Marketing Professionals will:
- Understand the Below-Conscious Trigger Combinations that make customers buy and how they work
- Create communication strategies that reach into customers minds and hearts
- Predict and influence behavior with individuals, teams and mass communication challenges
- Know what language to use to increase response rates and attract more customers
- Be able to shape branding for your customers by decoding the essential qualities they offer their customers
- Master the Language of Influence for any situation
- Make compelling presentations to even the most skeptical audiences
- Solve the most difficult and ambiguous communication situations
Program Outline
Day 1: LAB Profile® Pattern Review, Introduction to decoding people’s language into LAB Profile Patterns
Day 2: Predicting Behavior from Pattern Combinations, Attracting Individuals with Language
Day 3: Presenting with Charisma: Using the LAB Profile® for any audience
Day 4: Decoding complex experiences from in person interviews and mass media
Day 5: LAB Profile® Market Research techniques and communication strategy development
Participants will receive The Advanced LAB Profile® Business Applications Diploma upon completion of the 5 day program.
HR Professionals will:
- Recognize the Below-Conscious Trigger Combinations that make people do what they do
- Learn advanced recruitment and retention strategies to get and keep the right people
- Understand, predict and influence behavior with individuals and teams
- Make convincing presentations to even the most skeptical audiences
- Reduce resistance and increase buy-in to organizational change
- Master the Language of Influence for any situation
- Solve the most difficult and ambiguous communication situations
- Know exactly what language to use – or avoid – to motivate and inspire
- Develop compelling communication strategies for teams and organizations
Program Outline
Day 1: LAB Profile® Pattern Review, Introduction to decoding people’s language into LAB Profile® Patterns
Day 2: Predicting Behavior from Pattern Combinations, Attracting Individuals with Language
Day 3: Presenting with Charisma: Using the LAB Profile® for any audience
Day 4: Decoding complex experiences from conversations and media to understanding how to reach individuals and groups
Day 5: LAB Profile® market research techniques and communication strategy development
Participants will receive The Advanced LAB Profile® Business Applications Diploma upon completion of the 5 day program.
Business Leaders will:
- Create communication strategies that reach into employee and customer minds and hearts
- Recognize the Below-Conscious Trigger Combinations that make people do what they do
- Understand, predict and influence behavior with individuals and teams
- Reduce resistance and increase buy-in to organizational change
- Know exactly what language to use – or avoid – to motivate and inspire
- Solve the most difficult and ambiguous communication situations
- Master the Language of Influence for any situation
- Make convincing presentations to even the most skepical audiences
- Enhance your leadership style to save time and increase organizational performance
- Know how to develop the right approach to lead your key teams and employees
Participants will receive The Advanced LAB Profile® Business Applications Diploma upon completion of the 5 day program.
Integration Groups
To advance your learning, highly skilled Coaches will facilitate your Integration Group at the end of the training day. You will be with a small group where you can begin to process your learning, ask questions and benefit from others’ experience.
Hotel Information and Pricing
Downtown Burlington, Ontario, Canada
2020 Lakeshore Rd.
Burlington, ON
L7R 4G8
Phone: (905) 905 681-0762
1 (800) 578-7878
www.thewaterfrontdowntown.com
SPECIAL PROGRAM RATE per night is $119.00 cdn plus taxes – includes breakfast buffet. Let booking agent know that you are with the Success Strategies Program to receive this special rate
2 queen beds or 1 king sized bed, cable, telephone, internet, pool, restaurant/bar.
Travel Information
Shuttle Service (To and From Toronto Airport)
You can pre-book a shuttle to transport you from the airport to the Waterfront Hotel by visiting the Airways Transit website at www.airwaystransit.com. The cost from the airport in Toronto to the Hotel in Burlington is approx. $56.00 per person.
Car Rentals
You can pre-book a rental car to be picked up directly at the airport by visiting the Lester B. Pearson Airport website at
Driving Directions from Lester B. Pearson, Toronto International Airport to The WaterFront Hotel, Burlington, Ontario, Canada
- Start out going southwest to Renforth Drive
- Turn left onto Renforth Drive
- Turn left to take the Hwy-427 S. ramp
- Merge onto provincial route 427 S.
- Take the QEW west exit toward Hamilton
- Merge onto QEW
- Take the Hwy-2/Northshore Boulevard ramp
- Turn left onto Hwy-2/Northshore Boulevard
- North Shore Boulevard becomes Lakeshore Rd.
- The WaterFront Hotel will be on the right hand side
(TOTAL Time – Approximately 1 hour to The Waterfront Hotel from the Airport)
General Information
Internet/Email Access:
If bringing along your laptop, there is tele-port access in each room at the Travelodge Hotel.
Internet service is available at no charge – sign in at the information desk.
Internet access in front lobby – charge per minute.
Suggested Day Trips (Weekend In-Between):
Niagara Falls: Toronto:
Maid of the Mist tour Royal Ontario Museum
Butterfly Conservatory Ontario Art Gallery
Wine Tour Harbourfront Tours, Boat Cruises
Shaw Festival – Theatre Ontario Place
Quaint village shopping Toronto Islands
Bike along the Niagara Gorge Skydome – Baseball
Casino Niagara Eaton Centre – Shopping
CN Tower
Metropolitan Toronto Zoo
The Tourist Information Bureau is located behind the Esso station on Lakeshore Road (414 Locust Street). They can provide you with lots of information on what you can do and see while you are here.
Every day, in every situation, people communicate through their own thinking and motivation patterns. As humans, we respond immediately when someone “speaks our language” to communicate with us in return.
The Language and Behavior Profile (LAB Profile®) is a way of thinking about people and groups that allows us to notice and respond with just the right Influencing Language. It’s tailored to each situation and structured to allow us to understand
- how people get motivated,
- how they process information, and
- how they make decisions.
It is a set of questions that anyone can feed into casual conversation or use as a formal survey for groups and it teaches us to pay attention to how people talk when they answer, rather than what they talk about. Even if a person answers the question indirectly, or not at all, he or she will reveal a pattern. As we become familiar with the questions and the kind of responses people give, we discover the patterns people use without having to actually ask the questions.
You pay attention to how people talk when they answer, rather than what they talk about. Even when a person does not answer the question directly, he will reveal his pattern by the manner in which he answers.
As you become familiar with the questions and the kind of responses people give, you will find that you can hear and pick up the patterns people use without having to actually ask the questions. You can immediately use the Influencing Language that is just right for the situation. People communicate with their particular patterns naturally as they speak, both in words and in their body language, and they respond immediately when you use their language.
Many people and organizations on five continents are now using these tools to:
- establish a deep level of rapport and communicate effectively with anyone
- take the pain out of implementing organizational change
- shorten the sales cycle and guarantee customer satisfaction
- design powerful marketing and advertising campaigns
- hire people who are motivated to perform
- dramatically improve results in negotiation and litigation
- adapt training and education programs to satisfy diverse needs
- increase self knowledge and self esteem
- simplify career counselling and professional coaching
- create high performance teams by managing peoples’ strengths instead of suffering from their weaknesses.
What’s in the LAB Profile®
- the 6 Motivation Triggers that people need to get excited about something
- the 8 Working Traits that describe how people process information, environments they need to be productive, their response to stress and how they get convinced
- how to discover the patterns for an individual or group
- using the appropriate Influencing Language for maximum impact
- irresistible language
- how to apply this tool to any communication context
LAB Profile® Learning Resources
