Need Market Research That Pays Off?
Success Strategies Helps You Find and Keep Customers
The Market Research team at Success Strategies will help you discover what truly drives your customers at a subconscious level. We use advanced psycho-linguistic models to find out their strongly held beliefs, values, and motivational triggers, and then pass this critical information to you.
Our Director of Research, Christopher J. Herbert, brings more than 20 years of research experience to Success Strategies. President of The Insight Group Inc., an Arizona-based market and public opinion research firm, Chris has conducted research for some of the world’s most well-known brands and for such diverse clients as Ford Motor Company, Idaho Power, The Mayo Clinic, the Mortgage Bankers Association of America, Pfizer, and the Rocky Mountain Elk Foundation.
Chris has extensive experience in the research of public opinion.
In the U.S., he has studied such diverse issues as alcohol beverage
warning labeling, environmental policy, health care funding, land use,
and tort reform. His work helped win a wide variety of statewide and
local ballot proposition campaigns. Chris has extensive experience as
a consultant to nonprofit organizations.
Chris has built on the Language and Behavior (LAB) Profile to
develop a research methodology that measures how people want
products and services to fulfill their unstated needs. He can determine
what your customers and important constituencies want, and then train your staff to make sure they get it. A student of NLP for more than 15 years, Chris is a certified Master Practitioner and LAB Profile Trainer/Consultant.
Chris has extensive experience in the research of public opinion. 
